What are Rotor Sails?
Rotor Sails, originally known as Flettner Rotors, are an energy saving technology for the shipping industry. These modern mechanical sails are comprised of tall cylinders which, when driven to spin, harness the renewable power of the wind to propel ships. As a result, this additional thrust significantly reduces fuel consumption and lowers harmful emissions entering our atmosphere.
Our mission
Every year the shipping industry releases almost a billion tonnes of CO2 into the atmosphere. Like many other organisations in the industry, Anemoi would like to see this figure reduced dramatically and one day removed all together. To achieve this goal, industry parties need to join forces to develop and adopt emission reduction solutions.
Anemoi Rotor Sails can reduce emissions by up to 30% and, with our patented Deployment Systems, be installed on most merchant vessels. Our mission is to accelerate the maritime industry’s transition to zero emission shipping by delivering market-leading wind technology.
The history of Anemoi
2008-2012
R&D of the Rotors involved wind tunnel and scale model testing. The full-scale proof of concept took place in 2009.
2013-2014
2015
2016
Another candidate vessel, m/v Axios, was selected for ‘Wind Ready’ integration.
2017
Class plan approval and vessel integration work for both the m/v Afros and m/v Axios was completed with longitudinal and transverse Rail Deployment respectively.
2018
2019
2020
Present
Rotor Sails, a proven renewable technology in the shipping space, can help achieve reduction targets, today.
Learn more
Anemoi Management Team
Clare Urmston
Chief Executive Officer
Clare joined Anemoi in early 2020, bringing her extensive commercial knowledge from a range of industries. After attending the University of Sheffield, Clare formally trained with one of the big four accounting firms and has gone on to hold numerous executive and non-executive positions in the retail, manufacturing and healthcare sectors. Clare is motivated by the collaborative, start-up culture of Anemoi, and the huge opportunity to grow the business as wind propulsion becomes a go-to decarbonisation solution.
When she’s not in the business, Clare enjoys spending time with her family, property interiors and exercising. She has a keen interest in animal conservation and says that Anemoi’s eco-friendly mission is her opportunity to give back to nature.
Nick Contopoulos
Chief Commercial Officer
Nick is a Chartered Engineer with a degree in Engineering from the University of Exeter. He has over 20 years’ experience across multi-disciplinary engineering and shipping sectors, with a proven track record of delivering complex engineering projects in Europe and the Far East. Nick is one of the founding members of Anemoi which he took a lead role in setting up, following an established career working at a prestigious ship owning company and as a consultant at some of the world’s largest providers of professional and technical services.
Having been involved in the development of Wind Propulsion Technologies – specifically Rotor Sails – since 2012, Nick held the position of Chief Operating Officer for 6 years, before assuming his current role of Chief Commercial Officer – where he heads up Anemoi China, leading production and supply chain operations, while supporting business development and sales.
Nick is extremely passionate about innovation and the environment, so delivering renewable wind propulsion solutions to the shipping and maritime sector is a perfect fit as the industry looks for sustainable ways to operate and lower its environmental impact on the natural world.
Luke McEwen
Technical Director
Luke joined Anemoi as Technical Director in August 2020. He previously led a team of 30 engineers in a multinational design consultancy, where he gathered 20 years’ experience designing large, high-strength, lightweight structures in composite materials for marine and wind energy applications. Luke is a chartered engineer with a Masters degree in Engineering from Cambridge University.
Sailing is Luke’s passion; he has sailed around the world in a 35’ yacht and won several national and European championships in racing dinghies, so he understands the power of harnessing the wind at sea, as well as the unique challenges of the marine environment. Luke strongly believes that Rotor Sail technology can substantially reduce the environmental impact of shipping and is committed to helping Anemoi make that happen.
Tejal Davda
Finance Director
Tejal joined Anemoi in March 2025 as Finance Director, bringing a wealth of experience across the maritime sector. A Chartered Accountant by qualification, she began her career by training with a Top 10 Audit & Accountancy firm, servicing clients in the shipping sector and progressing to Director.
Tejal later transitioned into industry as Head of Finance for a UK-based shipowner and operator, where she led the reporting, financial planning and analysis and commercial finance functions during a period of rapid growth.
Tejal is inspired by Anemoi’s mission to drive sustainability in shipping and is committed to support its plans for de-carbonisation.
Andrew Starforth
Programme Director
Andrew is an experienced Programme Director with more than 25 years in engineering and programme delivery. With a background in mechanical engineering and an MBA from Durham University, he has spent much of his career leading complex, multi-disciplinary programmes across the marine, subsea and industrial sectors.
Over the past eight years, he has focused on senior leadership roles within the marine technology industry, steering the establishment and growth of new operations in China. His work has centred on building teams, structuring delivery frameworks, and guiding organisations through the challenges of market entry and early-stage expansion.
Earlier in his career, he managed large technical programmes for international clients, coordinating cross-functional teams and delivering specialised engineering systems under demanding schedules. This operational grounding continues to shape his approach: clear delivery structures, strong stakeholder alignment, and a focus on enabling teams to execute effectively.
He is particularly committed to developing high-performing, internationally minded programme teams and ensuring that complex technical organisations deliver consistent, reliable outcomes as they scale.
Anemoi Board of Directors
Dimitri Goulandris
Chairman of the Board
Dimitri set up and runs The Cycladic Group, an investor in, and creator of businesses. Founded in 2002 to invest capital on behalf of his family and other investors, the Group has invested in over 40 businesses and founded eight in the U.S., Europe, India, Africa and Latin America.
He previously worked in private equity for Whitney & Company and Morgan Stanley having graduated with an MA and BA in Electrical and Information Sciences from Cambridge University, an MBA from the Harvard Business School. He also successfully completed the Singularity University Executive Programme.
Dimitri is an active board member and investor to a number of other emerging companies, in addition to being actively involved in non-for-profit organisations. He is passionate about children’s mental health and learning differences and spends significant time focusing on this area both on a for-profit as well as a charitable basis. He lives in London with his wife, Christina, and their three children.
Alex Singer
Non-Executive Director
Alex has served on Anemoi’s Board since 2017. He provides wealth management and investment advice as principal at Kallisto Wealth & Investments, a Multi-Family Office.
Alex is a Chartered Financial Analyst (CFA) charterholder and studied Philosophy and Neuroscience at Brown University, Biophysics at Johns Hopkins and holds an MBA from INSEAD. Earlier he worked as a research scientist at Thinking Machines Corp. Alex enjoys hiking and astronomy.
Duncan Stringfellow
Founder
Duncan is an accomplished engineer with varied experience in delivering complex engineering projects. He studied General Engineering at Cambridge University before spending 14 years working for a major international Engineering Consultancy where he took on roles of increasing responsibility and technical complexity in buildings, masts, towers, bridges and complex moving structures. Later, Duncan worked as the technical lead on Anemoi’s pilot projects; the m/v Afros and m/v Axios. Duncan is passionate about innovation and the adoption of green technologies to address today’s environmental challenges.
Nick Contopoulos
Founder & CCO
Clare Urmston
Chief Executive Officer
Fuel & Emission Saving Assessments
See how much you could save
The first step in understanding the potential of Anemoi Rotor Sails for your vessel is for us to undertake a fuel and emission saving assessment. By sending us some specific information about your vessel(s), we can provide a bespoke Rotor Sail arrangement and estimate of your potential savings.